What distinguishes hard metrics from soft metrics in tactical planning?

Hard metrics are distinguished by their quantitative nature, meaning they can be measured in numerical terms, which provides concrete data that can be analyzed statistically. Examples include figures like revenue, costs, or production rates. This allows for clear benchmarks and performance assessments based on specific, numerical criteria.

In contrast, soft metrics focus on qualitative aspects, which may include employee morale, customer satisfaction, or organizational culture. These metrics, while crucial for understanding the full scope of performance, do not translate easily into numbers and often require interpretation. By recognizing that hard metrics represent quantifiable data while soft metrics capture qualitative impacts, one can appreciate how both are essential for a well-rounded approach to tactical planning.